When I first got the email from my editor telling me that I was covering a story on a new bottled water company, I was less than thrilled. However, upon meeting the founders of Planet H2O and learning the story of their water I became fascinated! The company was founded as the result of exploration drilling in Linden, a small town in west Tennessee. Nearly a mile underneath the Earth's surface, founders of Planet H2O were shocked to find a massive fresh water reservoir. After testing the water, it was found to have a high mineral content, chock full of potassium, calcium, magnesium and other naturally occurring elements that are usually found in artesian water sources. I met up with the company's founders to do a shoot for the Ledger, and it ended up turning into my first product-marketing shoot! Funny the way things turn out when you go digging deep enough. Click the image below to see the full write-up on this story
Planet H20 water is full of naturally occurring minerals and is also free of tritium – a potentially harmful isotope of hydrogen
Founders of Planet H20 Rob Smithson, left, and Carey Bruner show off their artesian bottled water. The source of the bottled water is an artesian well in Linden, about 90 miles southwest of downtown Nashville
